---
title: Demand
slug: helium-en/demand
description: Learn how demand management plays a crucial role in ensuring service providers meet the demand for their services. Discover its strategic analysis of business activity patterns and user profiles, as well as its tactical implementation of differentiated ch
createdAt: 2021-11-18T18:06:56.000Z
---

## Presentation

According to ITIL, "The process responsible for understanding, forecasting and influencing <font color="#2166ae">**client demand**</font> for services".&#x20;

"<font color="#2166ae">**Demand Management**</font> works with capacity management to ensure that the service provider has sufficient capacity to attend to the demand".&#x20;

"At a strategic level, Demand Management can involve analysis of business activity patterns and user profiles. While at the tactical level, it may involve the use of differentiated charges to encourage clients to use IT services at less busy schedules or require short-term activities to respond to unexpected demand or failure of a configuration item".